I build digital products that win you customers.

Developer from the Bruges area in Belgium. No agency, no middlemen: I come up with, design and build everything myself, from websites and web apps to AI automation. Everything you see here was built alongside a full-time job.

4own products live
100%designed and built myself
<1 dayresponse time, every weekday
Yani Decoster
Yani, 22 Bruges area, BE
My work

Four products, built from scratch
and shipped live

No fictional portfolio. I designed, built and launched each of these products myself. From the first line of code to the SEO and the marketing.

Skills

What I'm good at

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AI & automation

Chatbots, automatic review replies, missed-call flows and smart reminders. AI that takes real work off your hands, not a gadget.

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Google SEO

Technical SEO, local search terms and Google Business Profile. Sites that show up on top when someone searches for what you do.

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Websites & web apps

Fast, flawless sites that work perfectly on a smartphone. From landing page to full web app with accounts and payments.

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Servers & hosting

I host my products on my own infrastructure that I set up and manage myself, with monitoring and backups. Your project runs wherever it runs best.

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Bots & integrations

Discord bots, integrations with Strava, Whoop, telephony and payment platforms. If it has an API, I can make it play along.

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From idea to live

I handle the whole journey myself: concept, design, code, hosting, SEO and marketing. One point of contact, no hand-offs.

Services

What I can do for your business

Websites & SEO

A site that gets found

Not a digital brochure, but a site that ranks when customers search for what you do.

  • Fast and flawless on smartphones, where your customers search
  • Technical SEO and local search terms from the very first line of code
  • Google Business Profile fully dialled in
  • You stay the owner of your domain and your content
NFC & QR review cards

More Google reviews, on autopilot

A card at the till or on the table. Your customer taps their phone or scans the QR code and lands straight on your review page.

  • Leaving a review takes 30 seconds, no searching
  • More recent reviews means ranking higher on Google Maps
  • Cards in your branding, ready to use
  • Works on every smartphone, no app needed
Smart automation

Fewer missed customers

For those who want to go further: automations that save revenue while you run your business.

  • Missed call? The caller instantly gets a text with a booking link
  • Automatic review replies, in the customer's own language
  • Reminders that prevent no-shows

Everything listed here already runs in my own products today. That's how I know it works before I install it for you.

Got an idea, or a task that eats too much of your time?

Just tell me about it. I think along, I'm honest about what will and won't work, and you get a proposal with a fixed price.

Send me a message →
About me

Hey, I'm Yani.

I started out building for myself. I made PRBot because I kept forgetting my working weights at the gym: digging through old notes between sets, never really knowing if I was progressing. So I built it straight into Discord, where I already spent my time.

By day I help customers as a Senior Sales Advisor at Coolblue. Before and after work I build, and since July 2026 I do that officially through my own registered sole proprietorship for software, bots and automation. Everything on this page was built next to that full-time job. That only works with consistency: I've trained every morning before work for 2.5 years, and that same discipline goes into my projects.

I know the ugly side too. PRBot runs on a server I converted and manage myself, and I've been through a crashed hard drive with data recovery. That's why backups and monitoring are standard with me, not optional.

Work with me and you talk directly to the person writing the code. I decide on numbers instead of gut feeling, I read every message myself and I reply within one working day.

๐Ÿ‡ง๐Ÿ‡ช Bruges area, Belgium Registered business since 2026 Solo builder Fixed prices, no surprises
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Officially registered

My own registered business for software and automation. Invoices, VAT and bookkeeping all properly set up, everything official on paper.

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My own server, my own hands

I host and manage my products myself, with monitoring and backups. I've been through a disk crash with data recovery, and that lesson is baked into everything I build.

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Numbers, not gut feeling

I steer my own products on activation, retention and conversion. For your project I look at the data first, and only then at the design.

Contact

Ready to work together?

Send an email or a message with the name of your business or your idea. I'll check where you stand on Google today and come back to you with that.

A message works best: I'm on the shop floor during the day. You can reach me at …